What if you don't have a Google Analytics jockey on staff to help understand the data? Which metrics are really the ones to look at to make decisions about your site? In this hands-on, real-case workshop, trainers for both the Knight Community Information Challenge and the Knight Digital Media Center at Annenberg School of Journalism/USC will teach you how to use Google Analytics to build a 12-month growth plan, work with metrics to focus your content and manage and evaluate your referral traffic.
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