NASA's Jet Propulsion Laboratory leads the $2.5 billion Mars Science Laboratory mission, which dropped the 1-ton Curiosity rover on the Red Planet's surface Aug. 5. It's an institution of 5,000 people studying theories and science often too complicated to pronounce, making it all the more impressive that its inventive social media team managed to explode the Internet, building 1.1 million Twitter followers for the mission. Join us for a conversation with team members to see how they crafted a personality for their brands — plus some cool memes and videos from landing night.
