Just because you build it doesn’t mean they will come. A new J-Lab/McCormick Foundation survey finds that online news start-ups can use social media tools to distribute content, market their sites and track users. But most say they can’t lasso data to track whether they are turning users into supporters who will help their sites survive. Prepare for a discussion of the four strata of engagement and successful engagement strategies, as well as a metrics presentation from Sparkwi.se.
(This session is a part of J-Lab's News Entrepreneuring 4.0. See the full schedule here.)
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